Whilst writing about the new series of The Apprentice is hardly a normal topic for a Marketing blog, I make no apology for it. For me The Apprentice is up there with the top programmes on TV. Both from a creative point of view and the way they have made people understand that a career in commercial organisations need not be boring.
My main hope for this series of The Apprentice is that they have selected candidates that want to be on the show for business reasons, not to try to catapault themselves in to a mini-celebrity. The likes of Saira Kahn, Ruth Badger and more recently Kate Walsh have been good candidates but seemingly as intent on celeb status than a job with Lord Sugar.
The challenges provide great tests of the candidates talent and commercial acumen, although they quite often focus a lot on sales. The characters are often so far out in terms of how exagerated they become to achieve stand-out for the crowd, some end up becoming parodies of themselves.
People in my network of friends have often said I should enter The Apprentice as they believe I could do well. Frankly I don’t think I could put up with some of the candidates and how they behave, so its probably best I stay away.
Anyway, the show starts on BBC 1, Tuesday at 9pm and the candidates have already been unveiled. We have people from all walks of life including the usual suspects from Sales and Marketing Backgrounds. I for one will be glued to my set to see how the candidates shape up and will expect the losing project manager to go in the first episode.
One element of sadness is that Margaret left the team. That isn’t a negative around Ms Brady (Peschosolidio), more an endorsement for Margaret. You could tell both her and Nick had an honest working relationship with Lord Sugar and none of it was forced. With Karen because she was added to the show it fills a little more ‘done for TV’.
That being said, I can’t wait to hear Lord Sugar say for the first time, You’re Fired!
Oh one other slight negative, I really don’t like the after show half as much now Adrian Chiles has left.