My name is Richard Clark aka Rich Clark. I am one of a rare breed of senior marketing professionals. I can boast significant experience in all the traditional forms of marketing, including brand, advertising, sponsorship and experiential whilst also being a digital native, having shaped marketing plans when eCommerce was in its infancy (and still called eBusiness).
Add to this the fact I have held roles that have kept me abreast of advances in content marketing, social, influencer engagement and of course international marketing, I believe I can present a very well rounded view of all things marketing.
When speaking to people, they seem surprised at the depth of knowledge I can present on digital and traditional marketing. Most people seem to have a strength and passion in one camp. I however, consider all nuances of marketing my passion.
Most recently I was Marketing Director for boohoo.com one of the world’s leading online fashion retailers. My main achievements included but were not limited to, leading the international growth of the business with significant success in USA, Australia and France but with growth in all our overseas territories. The city announcements also endorse my ability to drive the marketing programmes from both an effectiveness standpoint but also efficiently, these being regularly quoted to the city. Obviously the content, social and influencer strategy that I developed also saw us grow our social following and engagement beyond all recognition. Throw in a brand refresh, ATL campaigns that have made boohoo a go to brand and optimal digital activity, ensured the marketing activity was largely responsible for boohoo’s significant growth.
This activity lead to me being recognised in Marketing’s Power 100 for 2015, and somehow shortlisted for CIM Northern Marketer of the year 2016. Ironic, as I live in the south.
Previously I was at Argos looking after the commercial aspects of their digital offer and playing a leading role in the digital transformation project. This opened me to all aspects of ecommerce including merchandising, multi-variate testing and content management. In addition to the store transformation bringing digital to the heart of the customer experience and of course digital marketing.
Before Argos I was at the world’s largest consumer electronics retailer Best Buy . My main tasks were to build the brand in readiness for its launch in the UK. This was a unique opportunity to launch a large scale brand as a start up and ensure the marketing and brand is built from an integrated standpoint. In my role I am Head of Online Marketing with overall responsibility for strategy and the activation plan. I am also shaped the entire brand and communications strategy pre-launch to ensure we generate a strong point of differentiation from day one. In addition I created the complete Social Media strategy that has one plaudits with industry commentators and also recognised us in the Top 100 Social Brands, ranking us in fifth place. I also developed the online strategy that has driven sales to aggressive targets and generated significant share on online business in our sector. This resulted in us winning ‘Best Newcomer’ at the 2011 A4U Awards.
Prior to Best Buy I was Head of eCommerce Marketing at DSGi, responsible for a large team that drove all online acquisitional marketing for the core UK chains of Currys, Dixons, PC World and The Link. My team is responsible for Search Marketing, Affiliates, Price Comparisons, eMail, CRM, Display and Social/UGC.
I joined DSGi from Nationwide Building Society where I held a variety of roles. I led teams and devised strategies on internet marketing, digital advertising, product management and sponsorship.
I have also contributed to a number of industry titles including: NMA, Revolution, Marketing, Marketing Week and Internet Retailing. In addition I have spoken at a number of conferences on internet marketing.
If you are interested and would like to learn more about me, please visit my profile on LinkedIn – Richard Clark