So after what seems a long and hard 2016, this year promises to bring a time of change and opportunity. I have swapped the five-day a week commute from Bedfordshire to Manchester with boohoo for a more balanced life.
Already under the belt are a couple of freelance projects, one a strategic project international expansion using marketing as the vehicle and the other a full content and brand marketing strategy for a new(ish) business.
One Non-Exec/Advisory role is already confirmed with the young and ambitious team at music festival/events company Strawberries and Creem, lead by the very impressive William Young. Other discussions are underway in terms of Non-Exec roles which I cannot obviously reference unless I sign up to them.
Alongside this, I face the gruelling dilemma of whether to fiercely progress my own company as my sole focus or get a grown up job. Either way, I do believe I have the network and people in place to also progress the content marketing idea that I have long held as important and a focus since my days at Dixons.
Obviously I have neglected the blog and looking at some of my older posts, I can’t believe how far both myself and the industry has gone in the five years or so, since I last regularly posted. I almost deleted the blog and started again, but I think its good to see the journey.
I will do my best to keep this up to date, posting largely opinion based pieces of content with an honest, rather than industry accepted point of view. You can expect comment on brand, content, digital, international, social and anything else that catches my eye. I hope you find this of interest and if not, then I am sure you have thousands of sources already that you can rely on.
If anybody has any ideas on areas they would like covered, please feel free to let me know.