We all hear about the younger people out there innovating and becoming genuine entrepreneurs. In my recent career I have been lucky enough to meet some of these people.
When I meet somebody who is young(er) and has amazing talent, I try to help and support. Whilst this may sound altruistic in nature, the truth of it is, I believe we are all always learning. I learn and develop my knowledge and approach by speaking to them.
So I will highlight, on an ad-hoc basis some of these great business people I ave personally come across. The only rules. I have to think they are great and under 30.
First off, and I haven’t asked him, so I hope he doesn’t mind.
- Steven Bartlett (CEO and Founder) Social Chain
I first met Steven when I invited him to come in and speak to me at boohoo. This was off the back of a Youth Marketing contract he spoke at (and I was meant to be speaking at). The issue that we wanted Social Chain’s help with? Well effectively to help magnify what was already a strong social media presence.
We needed to grow a global audience, but ensure that that audience was fully engaged.
Steven was refreshing in that like other “agencies” he came in with a deck. The difference though was he was reacting to the conversation, rather than just slavlishly going through the deck. He was pulling insight from tools, showing examples and coming up with ideas on the fly.
This was different and exactly how we ran at boohoo. A good plan, but always able to move as things change, a real agile way of working.
We gave Steven and Social Chain a trial, which was hard to explain, given we were already one of the most engaged social brands in the UK. But his passion was infectious and his ideas were new.
Needless to say, the proof was definitely in the pudding and Steven along with his Social Chain team fully delivered to expectations.
I also took Social Chain to my role at N Brown where the backdrop was completely different. We were operating in a smaller sector with an unknown brand in the US. With a tiny 15-20k Instagram followers for SimplyBe and nobody engaging, we had an issue.
Using different techniques and really working with me and my team, we came up with strategy and series of activities that led to us driving 100k Instagram followers for SimlyBe in the US in around 6-8 months. Overtaking the UK account.
Now, you could argue the Social Chain team are the ones doing all of the work. To be fair, Steven is one of the nicest and most humble professionals I have ever met and he would probably say the same. But his team and his business operate in his mould. They are hard working. The are passionate about what they do. They are all hungry for results. But they all act in a professional yet down to earth and friendly way.
Looking around their Manchester office, where it all started, albeit in a much smaller way. Steven’s personality and vision plays a central role. From the huge slide dominating the main office, to the working/sleeping pods, this is no normal place to work.
If you need to get to grips with your social media and aren’t afraid to try new things, get hold of Steven, I promise you will not regret it.
Sorry Steven, I should have asked first, but I didn’t.
Oh and one final thing, he likes a nice hat