So as some regular readers of my blog will have noticed I haven’t posted any articles recently. Firstly I would like to apologise, this isn’t because I have lost interest but due to the fact that I have recently changed roles and endure a daily 2 hour commute each way.
So what am I doing now?
Having made my career progress at DSGi taking over all Online Marketing, Design and Content for Currys, Dixons and PC World, I decided it was time to seek a new challenge. Thankfully plenty of offers were on the table and I was lucky enough to choose from some fantastic opportunities. I decided to opt for remaining in Consumer Electronics retailing but try my hand at delivering my experience within a start-up. The opportunity at Best Buy (as reported in NMA) allowed me to set up a department and functions from scratch.
Whilst Best Buy aren’t your traditional start-up (part of the World’s largest Consumer Electronics Retailer) it does mean you get involved in absolutely everything. Formulating strategy, developing plans and ensuring buy-out throughout the entire organisation. Add in the Carphone Warehouse (who I am supprting on a consultancy basis) element and you get an organisation of amazing scale and opportunity.
Back to tradition
In addition to truly formulating the online marketing approach I am also, driving the overall brand and comms strategy, everything from brand architecture and positioning through to developing a fully integrated comms strategy. All this in conjunction with the Head of Marcomms, allowing us to really plan from a joined up foundation from day one. A really refreshing approach and one that has to be the way forward. The main obstacle blocking generally preventing this from happenning is the fact that many online marketers don’t have experience in branding or ATL comms. Luckily my experience at both Reuters and Nationwide is helping me lead and define the approach
More to come
Whilst I can’t promise to be as active as I once was on this blog, I will start to try and produce more articles again. Thanks to everybody for reading and thanks for the positive and constructive feedback both through the comments on the blog and via e-mail. Also look out for updates on Best Buy as we get closer to our 2010 UK launch.