Its been a while since I commented on Hot Ads on TV at the moment but a handful that have caught my eye recently. They are both completely different ads with wildly different production but both have an element of humour, which potentially explains more about me than great advertising. If there was one common theme between the ads (which in advertising law isn’t good) you could easily miss what is being advertised especially on first view.
This ad, if you haven’t seen it, is for Pedigree Dentastix, chew treats for dogs that apparently help them clean their teeth. This is a ridiculously simple ad but the whole view of the dogs with gleaming white dentures just works.
This has polarised opinion in a few quarters, but in my view is a classic ad. Once again relatively simple in the sense that the boy dressed in his Darth Vadar costume tries to use the force on various objects. The darkside Star Wars tune plays throughout and at the end the lad genuinely thinks he used the force when the lights flash on his dad’s VW. Brilliant!
The dancing clothes is a great ad. Complex fance moves and oversized settings are what makes this ad great. Technically very difficult to master and film but looks ridiculously simple on screen. However Cadburys have come up with another tune that just works, even resulting in “We Don’t Have to Take Our Clothes Off” being in the charts earlier today.
And the not so good…
Apologies for all you meerkat fans, but I seem to remember in the very early days when I rated the original ad so highly, that I thought the concept could annoy after a while. Well I think Alexander hit that stage a while back and is now just plain annoying. So much so, I think I prefer the GoCompare opera man.