Compare the Market are obviously bidding on their own campaign in Google, but hats off to Confused.com – they are also bidding on the terms. As their ad copy also features the word meerkat, their ad is normally higher in the Google rankings. Whilst we can’t be sure of the conversion off such terms or the ROI it is a good nudge to the team at Compare the Market. Maybe its a little jealousy as Confused.com ads aren’t particularly inspiring.
So the fact Confused.com is bidding on Compare the Meerkat, is amusing and slightly annoying to Comparethemarket.com and their Comparethemeerkat.com campaign. However notice the top ranking on natural search – hardly inspiring, this is something that should have been spotted by either the creative agency or Compare the market.
Call me old fashioned but Copyright 2009 BISL Limited is not the most engaging opening to a search description I have ever heard.