Rich Clark Marketing

Opinions from Rich Clark one of the UK's leading Marketing Professionals

Free Online Promotion

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Free Lunch?

OK, so not everybody is an SEO genius, able to generate copious amounts of free website traffic.  What other options are there?  The beauty of “Web 2.0” is that most of the concepts are still trying to find their commercial purpose. A a consequence the majority still offer free possibilities for any business. If you are clever and have something decent to offer you can also find your message or promotion spreading exponentially.

1.Facebook offers real opportunities to get your message out there, via your personal profile, a company page and/or groups
2. Twitter – its one of the most talked about sites at the moment and you can easily send your message to thousands
3. MySpace, if you’re related to music, this is still the place to put your messages – millions still look at MySpace
4. YouTube – depending on the concept, good video with a viral element will gain great mass coverage and quickly
5. Classifieds – places like GumTree and even eBay are great place to put your message out there
6. Directories and search engines – these are critical to your success
7. Guerilla – use tactics on forums, chatrooms to get your message out, but make sure they are relevant or you will be hounded out and lose any credibility
8. Produce blogs and articles, some good resources have already been listed in terms of areas to place and feed content.
9. Yahoo! Answers. Become a knowledge partner, great source if your area is interesting and has a number of questions
10. Do some real PR and contact online publications or journalists. You really need to sell yourself – I don’t think Press Releases are enough, you need to make contact with the key figures.

These are just ten ideas, however there are endless opportunities and if you want to put even just a small amount behind it, you can really make it take off.

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One thought on “Free Online Promotion

  1. Hi, great post and great blog.

    Some nice tips on here and some great free links

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