Rich Clark Marketing

Opinions from Rich Clark one of the UK's leading Marketing Professionals

I can’t hear for all the Tweeting

2 Comments

Twitter.  Tweeting. Twits.  Whatever vernacular you use, there is know denying Twitter is gaining prominence as a media channel.

Fuelled largely by the growing exposure given to the site from celebrities such as Stephen Fry, Jonathan Ross, Philip Schofield and Chris Moyles.  Are you on Twitter?  What can you use it for?  What can you fit into 140 characters?

Whilst there is no doubt it is an easy to drop in and out of tool allowing you to communicate with friends are contacts, is it a really useful tool?  I have tried to keep my Twitter account  basic.  I don’t really want to add Tweet Decks, Twit Pics etc.  For me, that is the domain of Facebook.  I want to keep Twitter nice and simple.  Nice and tidy.  No doubt I am missing out and will probably take the plunge.

Does Twitter offer anything as a commercial medium?

In essence it can. It offers a free communication medium to enable brands to talk directly with target customers and prospects.  If a brand undertakes the correct strategy, it also enters into the realms of Vendor Relationship Management (VRM) – where users can choose which brands they like and endorse and share with friends.

However, if Twitter decides to charge (as has been mooted) is the channel strong enough to survive as a medium?  It will depend on how the charges are made and will the basics remain FOC?

My personal opinion is, although you can share latest offers, new releases, codes and discounts etc – you shouldn’t measure it on sales.  It should be measured on impact and shift in brand perception and opinion.

If anybody has any real success stories on Twitter or other Social Media, it would be great to hear from you.

Follow me on Twitter – Richard Clark

See what Dixons are doing on Twitter – DixonsOnline

Advertisements

2 thoughts on “I can’t hear for all the Tweeting

  1. Hi Richard,

    would someone really care to follow PC World or Dixons on their latest promotions? Probably not. Superstars trying to build their following for a film premiere or rock concert will find it useful though.

    Someone told me about the 5 stages of Twitter acceptance: http://rohitbhargava.typepad.com/weblog/2008/12/the-5-stages-of.html.

    Great blog.

    Hope all is well.

    Amir (from txtfo text messaging a while ago…..am now based in Dubai)

  2. Nice post! Keep it real.I have looked over your blog a few times and I love it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s