I am Richard Clark, a Marketing Professional with a few years experience now (without giving my age away – it is double digits). So this is my new attempt at creating, maintaining and updating a blog.
I have made a couple of forays in the past, however have lacked the time and inclination to make it work. Hopefully this time will be different.
With the current economic climate marketing professionals are faced with new challenges they have never faced. Marketing is not exempt from feeling the pain, online marketing/advertising was considered the only place to be unaffected due to the transparency and ease of tracking. Is this exemption a given right or do we have to work for it? The simple truth is we have to make the medium work harder and generate the results we need for ourselves, our organisations and our customers.
In addition, the internet has become mainstream. Even new sites or channels that were previously the preserve of internet geeks or early adopters are become mass adoption and available to the masses at a much more accelerated pace than previously. This is potentially best illustrated by the recent rise of Twitter.
However, internet marketing and/or advertising still faces the same challenges whatever the economic state or evolving media. We must hit the KPIs set out for us and obey or set best practice.
I hope you find my blog informative and potentially enjoyable. If there are any topics you would like me to cover, please feel free to let me know. Alternatively if you would like to post a guest blog, just let me know.